Whether hosting a conference or a golf tournament,
companies use corporate events to bring people together to develop interpersonal relationships that couldn't exist inside the structured environment
of the office. Here is a look at the different types of corporate events.
companies use corporate events to bring people together to develop interpersonal relationships that couldn't exist inside the structured environment
of the office. Here is a look at the different types of corporate events.
Seminars and Conferences
Purpose: Organizations plan and hold these meetings
with targeted audiences and provide them with relevant information.
with targeted audiences and provide them with relevant information.
Description: Seminars are usually shorter events,
lasting anywhere from a couple of hours to a few workdays.
They have single or multiple speakers and generally
keep all participants together in the same space.
Conferences, on the other hand, typically have multiple sessions.
They are usually held at hotels,
beginning with a keynote session and then offering breakout sessions by topic.
lasting anywhere from a couple of hours to a few workdays.
They have single or multiple speakers and generally
keep all participants together in the same space.
Conferences, on the other hand, typically have multiple sessions.
They are usually held at hotels,
beginning with a keynote session and then offering breakout sessions by topic.
Trade Shows
Purpose: Organizations often attend trade shows
as a lead generation activity.
Companies may also choose to host or sponsor a trade show
to reinforce their image as an industry leader among those who attend.
as a lead generation activity.
Companies may also choose to host or sponsor a trade show
to reinforce their image as an industry leader among those who attend.
Description: Event planning for trade shows involves negotiating
sponsorship rates for booth space, advertising,
promotion, and speaking opportunities where company leadership
can speak.
Trade shows are held in large spaces, showcasing the products and services of often hundreds of vendors.
sponsorship rates for booth space, advertising,
promotion, and speaking opportunities where company leadership
can speak.
Trade shows are held in large spaces, showcasing the products and services of often hundreds of vendors.
Executive Retreats and Incentive Programs
Purpose: Business development and organizational planning
is typically the topics of the agenda for these retreats,
but equal weight is given to enjoyable activities
as part of the original incentive and reward.
is typically the topics of the agenda for these retreats,
but equal weight is given to enjoyable activities
as part of the original incentive and reward.
Description: This is where companies generally spend more money
on a per-person basis to put together these events.
Executive retreats and incentive trips typically last
between three and five days, and the planning
requires attention to the site selection, lodging, t
ransportation, catering, business meetings, golfing and other activities.
on a per-person basis to put together these events.
Executive retreats and incentive trips typically last
between three and five days, and the planning
requires attention to the site selection, lodging, t
ransportation, catering, business meetings, golfing and other activities.
Golf Events
Purpose: Golf outings are a favorite event of almost every organization.
Relationship management is the primary objective,
and teams are often constructed for that purpose.
Relationship management is the primary objective,
and teams are often constructed for that purpose.
Description: As with the executive retreat,
the idea is to give people in the organization
a venue where they will be able to build relationships in a relaxed environment.
There is a reason that the phrase "deals are sealed on the green" was coined.
the idea is to give people in the organization
a venue where they will be able to build relationships in a relaxed environment.
There is a reason that the phrase "deals are sealed on the green" was coined.
Appreciation Events
Purpose: These programs allow an event host to spend informal time
with its guests in a nontraditional environment,
giving both parties an opportunity to build rapport and learn more
about mutual business priorities.
with its guests in a nontraditional environment,
giving both parties an opportunity to build rapport and learn more
about mutual business priorities.
Appreciation events can range from programs geared toward
employee appreciation to those for showing client appreciation,
both of which have become a staple in corporate America.
employee appreciation to those for showing client appreciation,
both of which have become a staple in corporate America.
Description: There are limitless possibilities and types of appreciation
events that organizations hold throughout the year.
Common programs include:
events that organizations hold throughout the year.
Common programs include:
- Dinner and theater
- Day at the racetrack
- Suites at sporting arenas
- Day and evening cruises
- Private parties at music festivals
- Holiday Parties
Product Launch Events
- Purpose: Product launch events can range from internal meetings
- to inform all employees about any upcoming
- products to full-blown launch parties
- that create a buzz surrounding a product's release
- among customers and the media. Product launch events are most common
- for business-to-consumer companies.
Board Meetings and Shareholder Meetings
Purpose: Board meetings and shareholder meetings both serve essential purposes. Board meetings serve as an opportunity for board members to meet to review business performance and meet with company executives to make important decisions. Shareholder meetings provide companies the opportunity to share recent performance, targets, future goals, and business strategies with their shareholders.
Description: Held annually, biannually, or even quarterly, these two types of meetings can be small internal meetings of board members or prestigious large-scale business events for shareholders that range in size depending on the size of the company and shareholder turnout.
Giordana
Di Castro
Luxury
Lovers
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Aviv - Israel
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